Go-to tips for tackling radio interviews, from podcasts and beyond.

I’m taking you BEHIND THE SCENES of my Radio Media Tour (RMT) today and here’s what you’ll look forward to when you tour from home:

  • 18 back-to-back radio interviews
  • 5 hours of schmoozing
  • 1 fabulous client
  • 2 bottles of water
  • 3 bathroom breaks
  • 1 cozy set of clothes (including furry slippers)
  • 1 tube of lip gloss
  • 5 pages of notes (big bold fonts)
  • 6 phones and computers silenced
  • 0 makeup
  • 0 nice hairdo
  • 0 distractions
  • 1 quiet household

I LOVE doing radio and podcasts because they challenge me to paint pictures with words. With video being so popular these days, I think we forgot about how to reach out and touch our audiences through radio. For those of you who have podcasts, you know how hard it is to plan the content for your show, arrange interview questions that are stimulating for your guests and you have to keep the show moving along to hold your audience’s interest. A Radio Media Tour does all that…and so much more.

So if you’re like me, some of your pre-coronavirus quarantine in-person events may have morphed into reaching out via online and or phone connections. I felt fortunate that a client of mine was able to secure bookings on 18 radio shows that aired across the country to replace desk side visits that had previously been scheduled at the corporate offices of several magazines in New York City. Although the city was on lockdown, I felt safe in the comfort of my home and I was beyond thrilled to be able to get my messages out to thousands of people without leaving my desk…thanks to my telephone and radio.

Tips for Radio Interviews Beyond Podcasts | Bonnie Taub-Dix

Here’s how I prep for a radio show or podcast:

  • Come up with about 20 key messages that you’d like to get across to your listeners. Make them concise and sexy using alliteration, metaphors, similes and other expressions to help your audience visualize what you’re saying.
  • Whittle those messages down to the 3 most important messages that, no matter where the interviewer takes you, you know you have to get back to those 3 messages.
  • Keep notes around your desk of clearly written messages or bullets to give you clues about what to talk about but DO NOT READ — if you sound like you’re reading instead of speaking with expression you’ll lose your listeners.
  • Use modulation in your voice — speak with expression and excitement.
  • MY MOST IMPORTANT TIP for being a guest on a radio or podcast show: S-M-I-L-E !!! Joy in your face will bring enthusiasm to your voice.

Have you always wanted to be a guest on a podcast or radio show and you didn’t know how to get booked or how to prepare? Be sure to reach out and ask for help — I can try to guide you to make that happen! Get in touch through my contact page or fill out my application so that we can book a call!