Expert tips for applying make-up so you look camera ready for interviews…whether you’re at home or in a studio! Put your best FACE forward with these easy strategies.

As someone who likes to paint, I used to get enjoyment out of putting on make-up, but since the pandemic, I’ve kind of gotten used to going au-natural. The lack of make-up pairs perfectly with my typical online outfit of stretchy pants + t-shirts. For certain zoom calls with clients however, there might a need to freshen up from the waist up.

But if you’re asked to do a TV show or video (including shoots for Facebook or instagram), that natural look may not cut it…but that might depend upon your audience and your subject matter. When you’re on the other end of the camera…you need to show up and stand out.

Make-Up for Interviews 101

Without feeling you need a cosmetology degree, here are some of my top tips to help you put your best face forward:

  • If we ever get back to in-studio shoots and they offer to do hair + make-up for you — don’t come to the studio bare-faced. Just in case you get stuck in traffic on your way or if they push your segment to an earlier slot, you’d regret looking like you just got out of bed.
  • Even if you put make-up on at home, if there’s enough time when you get to the studio, ask for false eyelashes.  They’re not that easy to apply at home and they’ll make your eyes pop…pure glamour!
  • You may have to go a little heavier on the blush on your cheeks to keep you from looking washed out.
  • Shine looks good on your lips, but a shiny face or a shiny forehead (guys…are you listening, too) can make your face glow like a light bulb. Be sure to use a matte powder or foundation to buff out that shine. (I like to use Mac StudioFix  – NC35 is my color.)
  • You may have to go a little heavier on the blush on your cheeks to keep you from looking washed out Be sure to wear concealer around your eyes – but wearing too much will make you look like a racoon, so find a color that blends well with your skin tone. It works well to cover up dark circles but a good night’s sleep helps even more.

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