Why it’s important to not only be an expert in your chosen field, but to also be passionate about the work you’re doing as well.

“Specialize in something that makes you feel special.”

Although that sounds like a duh statement — it’s not all that simple.

I’ve often heard business and marketing consultants use the term “niche down”…and frankly, I didn’t always agree with their suggestions. As you’ll see from my general Instagram handle (@bonnietaubdix), there are so many things that I love to do and share with all of you — and focusing on just one theme or one specialty would make me feel like I’d be limiting myself.

But after being asked by so many people (and not just RDs) for my coaching guidance on working with media, I realized that this is a subject I that I am truly passionate about and I thought it was a perfect time share my knowledge, my skills and my experiences with all of you.

In fact, teaching you about how to get your name in the news is why I launched my @BTDmedia Instagram feed. These days there are lots of “influencers” out there whose popularity is based upon their degree of followers rather than the degrees they earned in school. Here’s where popularity is confused with credibility.

So welcome to my Media Maven Blog and please reach out and ask me any questions you might have about any media platform. Whether it’s for TV, radio, podcast, print, web, or Skype interviews — I can fill you in on how to go from pitch to profit with a heaping side dish of excitement!

All you have to do is click on the Contact page and…ask away!